Our Philosophy

As well as creating a capsule collection for time spent at the shoreline, our founders Georgie and Lizzie have, for a long time, dreamed of creating a water-loving community through which others could experience this same joy; a unified group of experience seekers who, like them, live for the outdoors and feel at most at home in nature and the elements.

Ebb + Flow has been passionately created for others to share the journey; to join together seekers of those special moments, shared alone or with loved ones, to capture a feeling and bottle a moment.

We hope the Ebb + Flow collection will resonate with those who hold similar passions and values and that, wherever you are in the world and wherever your day is taking you, know that you can stop, breathe, relax and take a moment to align with the magic of being beside the water.